Reflection

As the season draws to an end and we are about to begin a new year - fresh and eager to take on the world, I can't help but think of the changes that have occurred in the way we do business. For a good agent - nothing stays the same. We are constantly changing and adapting to new technology, new sources of information, and new expectations by clients - both Buyers and Sellers. Our clients are savvy and information-hungry, take more time to make a decision, and are more cautious - all good things.

As a RE/MAX agent, I feel very lucky to have a vast amount of technology and information at my fingertips. I recently attended a conference in Mississauga and was once again reminded of everything that RE/MAX has to offer us. Texting and QR codes for our signs, websites and advertising, social network linkages, media releases, thorough statistics, extensive websites that are growing by the day, massive marketing campaigns - all this provides "brand recognition" for our Sellers. Brand recognition equates to more exposure for listings, more ways for potential Buyers to find our Sellers' listings. In this technological world - exposure is everything!

The challenge becomes, for the individual agent, in keeping up. Quick responses to enquiries, activating all the possible linkages and taking full advantage of what is out there for our use. Real estate has always been a 7-day a week career, and it is even more so now.

These new technologies and exposure systems are working. In our local market, our RE/MAX North Country offices held 47.5% of the marketshare in Haliburton County at the end of October, 2011, with all other companies combined holding the difference. Every year agents switch companies seeking the best deal for their money, trying to figure out how best to up their game. Reflection is an important part of starting any new year. It helps you to set goals, ensure you are where you want to be. As I look deep into my chosen career - where it has been, where it is now, and where it is going, I am very thankful for where I am, and choose not to be anywhere else!

Wishing everyone out there a wonderful Holiday Season and an absolutely fantastic 2012!!