Over 600 Lakes!

Over 600 Lakes!
Bat Lake - Minden

Tuesday, February 21, 2012

Social Media in Real Estate

It's a cunundrum (spelling anyone??).....we tweet, facebook, blog, email, text, advertise in newspapers, magazines, on multiple websites. To be a real estate agent today you have to know all the latest trends! I attended an interesting seminar with a social media (he says there is no such thing as social media) expert named Gary Vanderchuk. The seminar was amazing, but his comments really make you think. Do true buyers and sellers come from tweets and facebook pages? I thought not, but Gary says yes. I have attended many seminars as I believe it is key to keep my education and skills at the highest level possible in order to do an outstanding job. Every one of these seminars said you had to be on Twitter and Facebook, but I never truly "got it" until I heard Gary speak. I am of the "middle age" group of people that are embracing this change with gusto - I love my phone, I love my toys - but I wasn't "raised" with them. I now see that the future buyers and sellers of real estate are being raised on them. Twitter is the new newspaper. I hear the comment regularly that "no one wants to know what I ate for breakfast", and it is true there are those out there that send that type of info into the world. But after using Twitter the last couple of months, what I really see is that it is a newsfeed. You can connect with every business, every company, every group, every individual that has a connection to you, your family or your personal interests. You know when there are changes in companies, when new products are launched, when a new amazing YouTube video is sent out, and now....when new real estate listings are available. It does become an addiction - constantly wondering what's new? Something else I have realized - although millions of people have twitter accounts, they don't actually tweet. They only use them to follow people/companies and news. How soon before we won't know what a newspaper is?

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