Agent or Brand?

As I was reviewing the local real estate advertisements this week, I started thinking about different agents in the area and the challenges or benefits they have behind their brand. I picked RE/MAX for a very specific reason, but not everyone believes that brand helps - only the agent's skills matter in getting the job done. Is this true?

I watch new agents on the scene closely....they are up on technology, they are go-getters, and I am often impressed with their efforts and creativity. Is this all that is needed?
In my experience, the complete package is what counts. The sales representative needs to be top of their game, willing to try the latest tricks, have excellent personal exposure. Without brand - no matter how top notch your skills are, for most there is a limit. I am constantly changing, tweeking, refreshing my look, my reach, my internet grasp, but I admit that the brand behind the name gives me a huge boost.
Every company, no matter how good, has it's so-so representatives, just as so-so companies have some excellent representatives. So the search for an excellent agent should include excellent backup by their company. What power does that company offer to backup that ace sales rep? Where does that company stand in social media, internet exposure, training, and all-round reputation? RE/MAX is a leader globally, internationally, and within The Highlands - a triple threat! I am incredibly proud to be a part of this amazing organization.
Next time you think of listing a property - do your homework - is the agent you are considering bringing a complete package? In this ever-changing world of marketing....they had better be! Happy Summer folks - it's half over already!