Some Exciting News!

I am so excited! Well, it has happened. I am so proud to now be a Member in Good Standing of the Institute for Luxury Home Marketing. What does this mean? I don't know where to start. In order to become a Member, I had to attend a specialized training course which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today's luxury home product, and creating a marketing plan for the multimillion dollar property. A programme developed by Laurie Moore-Moore, President of the Dallas-based Institute for Luxury Home Marketing and Author of the book, Rich Buyer, Rich Seller! The Real Estate Agent`s Guide to Marketing Luxury Homes.

Most people do not have a million-dollar home, so why do my clients care. Every client is a million dollar client, no matter the price point! Skills learned in this course help me to keep my level of service at it`s very highest. The Luxury Market in The Highlands is still relatively small, growing each day, but I want every client to feel and be treated like a million bucks!
Being a Member gives me some additional perks. Along with the additional training, I have access to tools and resources that other agents do not have for marketing purposes, and super-important -- an amazing network of other highly skilled, trained and respected real estate agents across Canada and the United States for my clients moving from one area to another.

All this, along with the Power of ReMax and the branding of The REMAX Collection (a marketing programme designed specifically for luxury properties), I am ready for this year`s market! If you have questions about either of these programmes, wish insights into the current state of the market in Haliburton Highlands, or my unique marketing plan designed specifically for you, give me a call anytime! My cell phone is always on...705-935-1011.

2015's Luxury Market Review

Last year I did a little summary of the Luxury Market in The Highlands and it seemed well received. Time flies, so it is time to review last year's market.

The Highlands is a technicolour  tourist area! Big, small and everything inbetween. Our 600 lakes provide everything from the quiet, private retreat to big boating. And the area is growing! Minden and Haliburton, the two main towns, have both seen growth this past year but the best part is that even though the area is growing, we will never get too big. This keeps our market stable during tough times, and growing the rest of the time. People who discover the Highlands never want to leave!
 In my previous blog I noted that the Luxury Market, although still young to the area, has been growing in leaps and bounds. Between 2013 and 2014 the market grew 38% in number of sales from 5 sales in the whole tourist area that were over $1,000,000 to 8 sales. In 2015 we had 11 sales over $1,000,000.
The lakes that these sales occurred were all over the map! A small, private lake with pure privacy, mid-size lakes such as Mountain and Kushog, chain lakes such as Twelve Mile, Soyers, and Kashagawagimog, and of course the two larger lakes - Kennisis and Redstone. The smallest waterfront was 95 feet, ranging up to 1,273 feet (excluding the private lake which really skews the numbers). Again, the number of sales in a whole year is small, but looking at the big picture of area and market growth - the luxury market is continuing to climb as more luxury cottages are built. The increase from 8 sales to 11 sales in one year is a 28% increase.
At the beginning of February I am travelling to Mississauga to upgrade my training on latest marketing trends and learning from industry leaders in the Luxury Marketing industry. I am so excited...keeping on top and up to date so that I can offer the best possible service for my clients. I will let everyone know how the training went....stay tuned!

Myths Busted

There is a disturbing trend in real estate these days. The ability of people to google, check mls, zoom on Google Earth has empowered Buyers ....mostly in a good way! Buyers are educated, they know what they can get for their money, they can check the neighbourhood and search out statistics. All good.
What it has caused though is a sense of "I know the market", "I watch mls", "I will just work with the listing agent". Here are some points to keep in mind:
1. Knowing what is for sale does not tell you what a property ultimate sold for - there is often a big gap! Therefore a Buyer can easily overpay;
2. What you see on the internet is often deceiving. Good photos can make a property look incredible, and not show the drawbacks. Equally so, and more importantly.....bad photos can have you overlook the perfect property, extending your search time;
3. MLS does not provide a good feel for different areas. A property in the Haliburton Highlands compared to a property in Muskoka or The Kawarthas are not all equal. Your Realtor can explain why there are differences and what your money truly should get you in each individual market;
4. Calling the Listing Agent each time you see a property causes extra work for you, the prospective Buyer. The Listing Agent, until a Buyer Representation Agreement is signed, is working for the Seller. They do not know your likes, dislikes, price point, area of interest. Therefore you continue to call agents, only to find out that the property is not for you, and you start again.
4. Working with the Listing Agent does not give you a better purchase price. At the end of the day, the Brokerage gets paid, and the Seller wants the price that the Seller wants. The listing agent will sell the property - if not to you, then to someone else, all they have to do is wait. Remember, the listing agent's job is to get the Seller the best possible price for their property, not create a fire sale so they can get paid quicker.
One of the scenarios that we are seeing today is a couple drive to the area on Saturday to look at cottages. They have 4 appointments with 4 different listing agents (tough to coordinate to start with!). The couple sees each individual property - none are what they are looking for, they have lost a full day with no results, and each of those 4 agents knows nothing about the Buyers or their goals. The day is a loss, and the next weekend the couple start the dance all over again!
Here is what should happen: the couple talks to 3 or 4 different agents to get a feel for each of the agents. Are they a good fit? Are they truly interested in my goals? In my wishlist? Do I get a sense that this agent will spend time on my behalf? Do they seem to have a knowledge of the listings currently on the market and the area/town/lakes? Once the "right fit" is found, the legwork is in the hands of the Buyers' agent. That agent will look at what is on the market, with their knowledge of each lake (big, small, weedy, good boating, good swimming, quiet), they will weed out the listings on lakes that don't fit the Buyer's wishlist. Then they will look at factors such as seasonal, access, water frontage, # of bedrooms, move-in ready or needing tlc.....THEN, and only then, will they forward possible properties to the Buyers. The Buyers only look at properties that are true candidates. A date is set, the Buyers come up, and the agent takes them to each of the potential properties. The Buyer may not like what they see...that's o.k. It's a process. But that initial meeting is also crucial, because the agent is going to learn even more about you by your reactions to the properties that he/she has shown you that day.
Buying a property should be fun and exciting....not a huge amount of work. Let someone be on your side, work for you, and care for your happy ending.

Fireplaces and Woodstoves...again

I know .... a broken record, but a GOOD broken record. Last year I talked about woodstoves and fireplaces when purchasing a property - either home or cottage. It seems each year, lessons are learned over again, and it is all worth repeating. Two property sales recently with stories.....
Story #1. A house with a large, floor to ceiling fireplace.When listing the home I recommended the homeowner get a WETT certificate to ensure their fireplace was safe. A Buyer cannot get insurance without one now (yes -- rules have changed again). The owner was positive their fireplace was maintained in perfect condition and they never had a problem. It "heats the house beautifully". That being said, a working fireplace or woodstove does not mean that it passes certification by today's standards. The house sold (Buyer requested a WETT certificate in the offer which the Owner agreed to). Turns out the fireplace required replacement - all stone removed, etc. for a cost of $6,000. OUCH! Story #2. A house was undergoing a home inspection by the potential buyers when the inspector said there was some issues with the chimney and it would not pass certification. The owner had also informed their realtor that the woodstove in the basement was brand new - never used. There was another Buyer waiting in the wings hoping the home did not pass inspection, or that the Buyers would try to renegotiate so they could present their offer. Because of the other offer, and fear of losing the home they wanted, the Buyers signed off on the home inspection, prepared to pay for the repair in the chimney and get the fireplace and woodstove certified. As soon as they took possession, they called the professionals who quickly told them that the insert in the fireplace was completely finished, along with the chimney, and the woodstove in the basement had been used, was installed wrong, went through drywall, and was a serious fire hazard. A quote of $8,000 was given to bring the two up to certification standards.

Am I scaring you? That is not the intent, but please beware. Do your homework -ask your home inspector questions about the woodstove or fireplace. More and more agents are recommending that Sellers get certifications before they list to prevent problems at point of sale. But not all Sellers are willing to do this, then it becomes a negotiation issue. Everyone wants a fireplace - especially at a cottage. Along with the obvious heat they provide, they create atmosphere, coziness, and enhance memories. Done safely there is nothing better!

Choosing a Waterfront Property

One of the most popular questions when on duty is: where do I start? what do I look for? This a huge question, with many answers! My recommendation is to sit down and decide what your vision of cottage life includes. Quiet evenings and bonfires? Canoeing and kayaking? Fishing? Swimming? Boating and water skiing? Make a list. There are many types of cottagers, many types of properties, and many types of lakes. Each lake has it's own "personality". With over 600 lakes in our County, they range from small, motor-restricted to large chains great for boating. Each lake has a different price point. What $350,000 buys you on one lake, does not get you far on another.

Know your price range - know your "must haves" - know your planned lifestyle. If you share each of these with your Realtor it makes the cottage hunt more efficient. Do you need to get into the cottage in winter? Or will you be a summer cottager? We have a lot of seasonal roads in the County but many are also short and could be ploughed by yourself or someone you hire if that is the right cottage for you - so do not discount them. Cottages on seasonal roads also give you a price break if you are willing to consider them.

Also ensure you can talk to your Realtor and communicate. If you tell your Realtor that privacy is very important to you - know that privacy to one person is not the same as what it means to someone else. I recently had a client that insisted that the most important thing they wanted was complete privacy. They needed to get away from everyone and everything. They asked to see a particular cottage that, in my mind, was not private at all with cottages flanking both sides and very little for trees or shrubs between them. They absolutely loved it and thought it was incredibly private!

If you are not sure exactly what you are looking for - my suggestion is to book a day with your Realtor - have him/her showing you 3-4 cottages on different lakes. By the end of the day your Realtor will know you better, and you will know what you like and what you definitely don't like!